Author Archives: Net2TV

SmithGeiger/Net2TV Study: Only 18% of Video Viewing by Millennials is Real-­time Broadcast or Cable TV

With the ubiquity of media devices and screens, media consumers are now watching an astounding 8.25 hours of video every day. But the viewing is increasingly fragmented, with consumers spending more time watching streaming videos and programs on digital devices, and less watching traditional TV. These are the findings of “TV, Video and Viewers 2015,” a new report from media industry research firm SmithGeiger LLC and streaming television company Net2TV Corp.

Leading this shift, 18- to 34-year-old Millennials are spending only 18 percent of their video-viewing time watching traditional broadcast and cable TV. Fully 61 percent of their overall viewing is being done on digital devices (e.g., computers, tablets, smart phones). For older adults, ages 35 to 44, real-time viewing of broadcast or cable TV is only slightly larger – accounting for 27 percent of their total videoviewing time.

“This survey confirms that audiences are making streaming video an increasing share of their total news and entertainment consumption,” said Dr. Seth Geiger, president and co-founder of SmithGeiger. “The results also show that habits are changing rapidly, and that every age group is participating in that shift.”

“For media companies looking to retain and build audiences, the ‘TV, Video and Viewers 2015’ results underscore the urgent need to distribute their content online,” said Tom Morgan, founder and CEO of Net2TV Corp.

Long-Form Takes Center Stage
The shift to non-linear content on digital platforms includes both long-form programming and shorter “snackable” videos.

The survey results indicate long-form programming maintains its popularity, but is increasingly shifting to non-linear platforms. Media consumers are routinely watching content as long as 30 minutes on smartphones and tablets, and for longer than an hour on tablets and connected TVs. This is consistent with Net2TV’s measured viewership numbers that show 96 percent completion rates for shows on its Portico TV app.

“As our partners know, online audiences behave a lot like television audiences as long as the programming is engaging, well-produced and delivered without buffering and stuttering,” said Jim Monroe, co-founder and senior vice president of Net2TV.

These finding are based on an online survey conducted from June 2 through June 5, 2015, of 1,020 18- to 54-year-old adults living in the U.S. who consume at least five minutes of rich media content on any platform on a weekly basis.

Tweet this story: @Net2Television and @SmithGeiger

Net2TV At The Churchill Club

Net2TV CEO Tom Morgan joins industry leaders from Netflix, Awesomeness TV and Chrunchyroll to answer the question “Is it still TV if there’s no television?”  Join the fun at the Churchill Club, Wednesday, May 13 in San Jose, CA.

Net2TV Comes to Amazon Appstore

Net2TV brings Amazon Appstore customers free, full-length, niche programming from popular media brands.

Net2TV Corp.’s free, streaming television service, Portico TV, is now available in the Amazon Appstore for Android devices and on Amazon Fire TV, Fire TV Stick, Fire tablets and Fire Phone, giving viewers a variety of full-length (30 minute) specialty programs including “The Week in TIME,”  “Popular Science,” and “Better Homes and Gardens.

Tom Morgan at TVOT in New York

Join Net2TV CEO Tom Morgan Wednesday as he moderates a panel on “Connected-TV Advertising: Ready for Primetime?” at this week’s Television Of The Future conference in New York city.

And the Award Goes To…Two Net2TV Shows!

“A Closer Look with the AP,” and “Newsy in 30″ both received Honorable Mentions at the Cynopsis Media Awards on November 14th in New York City. Net2TV’s Jim Turner and “A Closer Look with the AP,” host Marcus Drew Steele were there to receive the honor.

Net2TV’s Jim Turner at the OTT Video Executive Summit

Net2TV’s Jim Turner moderates two panels on November 11 at the OTT Video Executive Summit in New York City. The panels are entitled “The State of OTT.” and “Pay TV Trump Cards.” Be sure to join him there!

Net2TV’s Jim Monroe @ Digital Hollywood Los Angeles

Join Net2TV co-founder and SVP Programming Jim Monroe for the panel “Defining the Connected TV, Tablet & Smartphone Interactive Consumer Experience” on Wednesday October 22 at 10:45am at Digital Hollywood Los Angeles, Ritz Carlton Hotel in Marina del Rey.

Tom Morgan @ Digital Hollywood Los Angeles

Join Net2TV CEO Tom Morgan for the panel “Broadcasting Without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks” on Monday 10/20 at 11:20am at Digital Hollywood Los Angeles, Ritz Carlton Hotel in Marina del Rey.

Two Net2TV Shows Named As Cynopsis Model D Award Finalists!

cynopsis model dTwo Net2TV Programs, “Newsy in 30,” and “A Closer Look with the AP,” are finalists in the Cynopsis Model D Awards, Best Daily Series category.

The Cynopsis Model D Awards are designed to “celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.”  The awards will be presented on November 14 in New York City.

Watch these shows and many more, right now on Portico!

Net2TV at Advertising Week

Catch Net2TV’s Tom Morgan and Jim Turner at Advertising Week showing off the latest Portico TV shows, Wednesday 10/1 at The Times Center NYC.